Social Media Optimization (SMO)

Social Media Optimization (SMO) encourages businesses to assess, monitor, and alter their content to conform to social media best practices. Now days all kinds of businesses prefer building their social media presence by putting content on platforms like Facebook, Instagram, Twitter, WhatsApp, YouTube, etc.

What is SMO and its benefits ?
Social media optimization (SMO) is the process of increasing the visibility, engagement, and traffic of a website or a brand through social media platforms and strategies. SMO can help a business achieve various goals, such as enhancing brand awareness, generating leads, improving customer service, and boosting sales.

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Why invest in Social Media Optimization ?

In the past, it was easy to see the separation between marketing aimed at optimizing search engines (SEM) and focusing on the use of social networks (SMO). This line, today, practically no longer exists. The two strategies are not only allies but essentially complementary.

Therefore, the first and most obvious reason for applying SMO techniques is their importance to your SEO approach. This becomes even clearer with this study, which found that 60% of companies that do not experience SEO success do not bother to integrate both strategies.

So, let’s imagine that your company has a high level of engagement on Twitter. Although this fact does not guarantee a good ranking on Google, adding it to a good SEO strategy will enhance the results obtained. In other words, a balance between SEO and SMO is essential to your Digital Marketing success.

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